Rubber Soul is a chilling, swaying, rocking and foot-stomping international concert series for World AIDS Day. We use all sorts of music as an instrument to bring communities together; to party and have fun. More deeply, we harness the power of collaborating individuals to raise funds for local and global organizations that do great work for HIV.
We are fully transparent. All organizers, musicians and helping hands are volunteers. Our fantastically generous venues allow us to keep 100% of the cover charge. Our benevolent sponsors assist with our operating and marketing costs. Once those minimal costs are paid, we donate the rest. No private business or individual takes a cut.
Rubber Soul first began in 2008 at Jane’s Groove, DGBD, Sensation and Club FF in the Hongdae district of South Korea. Expats living in Korea teamed up with local Koreans to promote awareness of HIV and raise money for Little Travellers and Grassroots Uganda. On the coldest day of the year at -18 on December 5, 2008 over 1000 flocked to see more than a dozen local bands, solo performers and dj’s raising over $11,000 for the two supported organizations.
In 2009 the event was repeated with Jane’s Groove, DGBD and Club FF once again raising over $10,000 for the supported organization Little Travellers. Included in the entertainment were condom mascots and the spirit of over 40 volunteers.
Be sure to check out this video from the 2009 event.
2010 marks the first year we are taking this campaign internationally set to occur in 5 cities across 4 countries: Vancouver (Canada), Rossland (Canada), Madison (USA), Hillcrest (South Africa) and of course Seoul (Korea).
Events will be held around World AIDS Day which occurs annually on December 1st. Check out the dates for Seoul, Vancouver, Madison and Rossland.
Money from the event will be used to support the following organizations.